CUTTING THROUGH MONEY MISINFORMATION

In this book cover provided by John Wiley & Sons Inc., “Debunkery: Learn It, Do It, and Profit From It – Seeing Through Wall Street’s Money-Killing Myths,” is shown.(AP Photo/John Wiley & Sons Inc.) NO SALES

TITLE: Debunkery: Learn It, Do It, and Profit From It — Seeing Through Wall Street’s Money-Killing Myths

AUTHOR: Ken Fisher

PRICE: $27.95

E-BOOK: Available for iPad, Kindle, Nook, Sony Reader

SUMMARY: “Debunkery” is the seventh book by Ken Fisher, the founder and CEO of Fisher Investments, a money management firm overseeing more than $32 billion. In his latest work, Fisher attacks common myths and misperceptions, and shows readers how to analyze and discredit them. He divides the discussion into five sections: Basic Bunk to Make You Broke; Wall Street “Wisdom”; “Everyone Knows”; History Lessons; and It’s a Great Big World! Each of the 50 chapters is dedicated to one misperception and is typically only three to five pages long. The short discussions enable you to pick and choose what’s most interesting for your financial situation.

QUOTE: “Once you intuitively accept that 1) lots of commonly accepted investing wisdom isn’t wise, and 2) you will still make mistakes anyway but can aim to lower your error rate and improve your results, actually doing debunkery can be easy. Simple really!”

PUBLISHER: John Wiley & Sons Inc.

— David Pitt